Podcasts (either running an ad on a podcast or sponsoring one).Which online platform will carry the ad? There is a vast array of possibilities when we talk about audio ads. Very closely related to the previous point, what action do we want the listener to have? What exactly will they do once the ad is over? Type What are the benefits that the listeners are going to get? What problem will it solve for them? The idea is to elicit a response from your target audience as you tell them that they stand to benefit from what is being advertised. We need to understand if what we are looking for is increasing sales, boosting the awareness of a brand and company, introducing a particular product, asking people to come to our show, etc. ![]() ![]() To be more specific, we have to talk about the benefit and reaction. The question to answer at this stage is quite simple: what will the audio ad do?
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